Storyline
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Key Information
Watch Trailer
Cast & Crew
Robert Trout
Self - Host
Frequently Asked Questions
The Secret of Selling the Negro was released on July 4, 1954.
The runtime of The Secret of Selling the Negro is 21m.
The Secret of Selling the Negro is a Documentary movie.
The Secret of Selling the Negro has a rating of 6.0 out of 10 on TMDB.
The Secret of Selling the Negro is available to watch. Check streaming platforms and theaters near you.
The Secret of Selling the Negro was directed by Wayne A Langston.
The main cast of The Secret of Selling the Negro includes Robert Trout.
The Secret of Selling the Negro is originally in English.